The legal sector is growing, but the warning lights are flashing. With marketing budgets stuck at 1–2% and digital performance costs rising, many firms are relying on a demand environment that no longer exists. Sustainable growth now depends on stronger positioning, measurable demand generation, and a more intentional approach to Business Development.

As lawyers and partners step into 2026, resolutions often revolve around fitness, work-life balance, or efficiency. Yet one of the most transformative commitments rarely makes the list: dedicating time to business development.

Discover how legal marketers can stay ahead in 2026 by learning from bold B2B innovators. From AI-powered personalisation to magnetic brand experiences, this guide reveals actionable insights to reimagine legal marketing for 2026.