The legal sector is growing, but the warning lights are flashing. With marketing budgets stuck at 1–2% and digital performance costs rising, many firms are relying on a demand environment that no longer exists. Sustainable growth now depends on stronger positioning, measurable demand generation, and a more intentional approach to Business Development.

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The SRA’s crackdown on misleading 'no win, no fee' marketing highlights the urgent need for transparency, ethical communication, and client-centric strategies in legal marketing.