Deborah Kelly

Marketing in law firms is too often viewed as a cost to control, rather than a driver of growth. The real challenge? We’re not speaking the same language as the board. This piece explores how to align marketing with finance, demonstrate commercial impact, and reposition your function as a contributor to total firm value - not just a budget line.

Visibility may get a firm noticed. Memory is what brings it to mind when it matters most. People still buy from people. But in a world shaped by AI-powered discovery, fragmented attention and evolving buyer expectations, the firms that thrive will be those that are easiest to trust and easiest to remember. In this exclusive insights feature for Modern Law Magazine, StudioDMK Founder Deborah Kelly, explores how changing buyer behaviour is reshaping legal marketing and business development....

WhatsApp's new username feature may appear to be a simple convenience update, but it signals something much bigger: the growing importance of digital identity. As another piece of professional real estate emerges online, business owners and firm leaders should be thinking not just about visibility, but about protecting their name, reputation and presence before someone else does.